Coty Selects Euro RSCG Worldwide

Coty, the brand behind some of your favorite celebrity fragrances (if you smell like Tim McGraw right now, you smell like Coty) has chosen Euro RSCG Worldwide as AOR, in charge of corporate communications. Work will focus on global messaging and media outreach.

The press release announcing the win says that other agency relationships won’t be affected by this latest selection. A Euro RSCG spokesperson tells us the company works with a number of agencies that handle the individual fragrances. Coty fragrance brands include those by Sarah Jessica Parker, Halle Berry, Balenciaga, and Exclamation.