Consumers Don't Trust Facebook With Personal Data, Survey Says

The social media platform scored last on a trust index report

U.S. consumers largely do not trust Facebook with their personal data in exchange for relevant services, a new survey has found—and Facebook isn’t alone.

The survey, conducted between July 13 and 23 by the first-party data company Jebbit, found that consumers are not entirely trusting of most major brands with their personal data in exchange for more relevant offerings.

Jebbit asked 400 U.S. adults to answer how much they trusted 100 of the biggest consumer-facing brands in the U.S.

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