Connected television and streaming platforms might offer new avenues to reach voters who are disillusioned with social media’s endless scandals or are tuning out of linear TV, according to a new report.
The study, conducted by programmatic platform Telaria and the Dish-owned OTT service Sling, surveyed 1,500 potential voters aged 18 to 29 nationwide to get their opinions on political messages delivered through different platforms. The result? Gen Z is consistently disconnecting from traditional networks that candidates typically use to reach their base and turning toward streaming to get the political intel they need before 2020.
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