‘Connect’ Wins Vitaminwater’s Facebook Contest To Name New Flavor

Vitaminwater has selected a new flavor after soliciting fan information through Facebook, with the latest offering from the Coke beverage company appropriately called “Connect.” The new Black Cherry and Lime flavor was voted on and inspired by Facebook users. One grand prize winner responsible for the creation of the Vitamin Water Connect label design and several finalists were also named.

Vitaminwater is an extremely popular brand on Facebook, with about 1.1 million fans of its very interactive and often-updated page. The brand launched a flavor creator game in the fall of ’09, and fans flocked to the page to take a crack at concocting the next new flavor, partially driven by extensive online and television advertising. The application was unique in that it not only used the opinions of Facebook fans, but reached out across several other sites to bring in already popular flavor combinations to inspire the new vitaminwater flavor.

The winning label announcement also hints at an early sampling of the new flavor for vitaminwater Facebook fans. It doesn’t specify if this will be a sampling distributed through Facebook like some of the campaigns we’ve seen from Splenda, Texas Pete and others, or if it will be a tasting in stores or other venues that will be revealed on the Facebook page.