Conde Nast Picks Up Steam Online

Conde Nast is set to launch Social Sidekick tomorrow, a web tool (based on internal technology) that will pull the most digitally shared content from W, Glamour, Style.com, Lucky, Teen Vogue, and Self and push it out to readers. However, publicists should note: this will go out with advertising content that will be tailored to work with the topics covered in the text. Gucci is the advertiser through October. So if your client appears in the editorial and is a Gucci competitor, they should know they’ll be sharing the spotlight.

Speaking