ComScore to Marketers: Pay Attention to Bloggers
Heavy users of blog sites are significantly more likely than the average Internet user to consume news and entertainment content online, according to a new comScore study reported by MediaPost.
Using its Segment Metrix tool, comScore found that “heavy bloggers” consumed more than three times as much content on social news ranking site Digg.com as the average Internet user, and also exhibited well-above-average consumption of content at other news sites, including CTVGlobeMedia, DrudgeReport.com, HuffingtonPost.com, Salon.com and ABC News Digital.
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