Commoditization Not Yet Happening With Smartphones

The mobile industry development and analysis company Asymco has released an interesting report on whether commoditization is occuring in the smartphone market. When the different brands of smartphones reach the point of having the same features and quality, a person’s choice on which smartphone to buy becomes mostly about price, and at that point smartphones will become a commodity and prices will decline.

Asymco’s study has found that the average selling price of smartphones has actually increased, with iPhone sales being a big influencer on that price.

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