Coke Makes Rainbows for South Africa
Need an antidote to the sad, ridiculous, ridiculously sad racism playing out in the news here in America?
Check out how Coca-Cola literally brought rainbows to the people of South Africa on the eve of Freedom Day, the 20th anniversary of its first democratic election when Nelson Mandela was elected President. The term “rainbow nation” was coined by Mandela’s friend Archbishop Desmond Tutu to describe the diverse country emerging under the leadership of the African National Congress after the end of Apartheid.
The stunt was developed by FCB South Africa, Johannesburg for Coke with the help of “Rainbow Maker” Fred Stern.
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