CNN iReport Goes with Gowalla

Location-based mobile app Gowalla added a CNN iReport option to its Highlights, allowing citizen journalists contributing to the cable network’s initiative to use Gowalla Passport Holders to highlight important locations.

When the Gowalla Passport Holders are added, messages will automatically be uploaded to CNN iReport, and highlights can be shared on other platforms including Facebook, Twitter, and Tumblr.

CNN producers will be able to choose reports highlighted via Gowalla for use in the network’s reporting, and users whose content is chosen will receive CNN iReport pins on their Gowalla passports.

CNN.com

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