Clorox Looks to Legally Cleanse Social Media

Lawyers and social media haven't generally gone hand-in-hand, but that may very well change soon at Clorox, as the manufacturer of cleaning products, best-known for its bleach, posted an online job listing for the position of corporate counsel, social media/talent rights, AdAge.com reported. The position's primary duties, according to AdAge.com: To clear and procure intellectual-property rights regarding production and distribution of advertising, including Screen Actors Guild and American Federation of Television and Recording Artists issues, consumer privacy and video licensing. Jack Greiner, an attorney with Cincinnati-based law firm Graydon Head & Ritchey and one of the few attorneys on LinkedIn to list social media as a specialty, told AdAge.com positions such as this are rare, adding, "It's the first I've heard of it." A Clorox spokesman told AdAge.com in an email: Social-media channels are a growing focus for consumer communication and stakeholder engagement for our brands and company. As a newer communication channel, the application of existing laws to this medium is evolving. For those reasons and the rapid pace of communication in the Web 2.0 world, we're seeking an attorney to focus on social media, as well as talent rights. From Clorox's job description: When you touch the lives of millions of people around the world, nothing but the best will do. That's why The Clorox Co. and our subsidiaries look for people committed to work together toward common goals, while taking personal ownership for their decisions and actions. People who believe in maintaining the highest standards of business and professional conduct. People who share our values of strong competitiveness, measuring results and "doing the right thing." If you want to make your mark in millions of homes and do it where you can feel proud about it, apply now for this opportunity at Clorox: Reporting to the associate general counsel, regulatory, this corporate counsel position will (i) provide legal counsel to the company's marketing group for the clearance and procurement of intellectual-property rights relating to production and distribution of advertising, including copyright, music and video licensing, talent rights, privacy rights, and SAG and AFTRA issues, among other things; (ii) draft and negotiate marketing-related agreements for all business units, including celebrity talent contracts, promotional agreements, agency agreements and media buying agreements; (iii) provide counsel relating to consumer privacy issues; and provide legal support in other areas as needed. From the Key Responsibilities section: Provide legal counsel to business partners on managing and securing advertising content, especially as it relates to social media and other Web 2.0 executions, TV and radio, including copyright, unfair competition, rights of privacy and publicity, music and video licensing, use of stock photography and stock footage and other intellectual-property and rights-management issues. The position is based in Oakland, Calif.

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Clorox Looks to Legally Cleanse Social Media

David Cohen

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