‘Classic’ Facebook to Be Phased Out in September

The social network will convert everyone to the redesign it unveiled at F8 2019

Dark mode is one of the most significant additions Facebook
Headshot of David Cohen

The thorough overhaul of Facebook’s desktop experience, initially introduced at F8 2019 last May, will become the only option sometime next month.

Some users began seeing notifications alerting them to the imminent demise of “classic” Facebook, and the social network said on a Help Center page, “If you’re using the new Facebook.com, you can switch back to the classic Facebook temporarily. Starting in September, everyone will have the new design.”

CEO Mark Zuckerberg debuted the new look at F8 2019, calling it FB5 and saying that there had been four major versions of Facebook up to that point, and this was the fifth.

Changes in the new layout include: dark mode; faster load times and transitions between pages; larger fonts; a more simplified layout; and easier access to sections such as events, Facebook Watch, groups and Stories.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.