Clarks Chooses The Bromley Group as AOR

Clarks Companies, NA, the popular footwear company with U.K. roots, has chosen The Bromley Group (TBG) as its AOR. The firm will work on the U.S. PR effort including product placement services, building the company’s social media presence, special events, and media relations targeting influencers and retailers.

Work on the account started June 1 and the first order of business was a recent Fall/Winter editor preview, which includes styles outside of the traditional “Originals” collection.

“Our main goal moving forward through Fall is to garner a larger and more diverse product placement portfolio in the top consumer fashion publications, as well as online,” group account director Eric Kreller told us via email.

The firm has also already reached out to celebrities, and there will be additional outreach for opportunities to dress celebs in Clarks.