STUDY: Facebook Activity Correlates To Box-Office Popularity

Big movies love to market through Facebook, and Facebook page statistics give an accurate view of what's going on at the box office. CitizenNet recently released a comprehensive study, finding that Facebook behavior is correlated to box-office returns, but at a cost: More than 75 percent of all impressions of non-franchise film content on Facebook are sponsored.

Big movies love to market through Facebook, and Facebook page statistics give an accurate view of what’s going on at the box office. CitizenNet recently released a comprehensive study, finding that Facebook behavior is correlated to box-office returns, but at a cost: More than 75 percent of all impressions of non-franchise film content on Facebook are sponsored.

Recently, AllFacebook examined the top box-office hits, comparing them with the most-talked-about pages on Facebook via PageData, finding that the lists were fairly similar.

CitizenNet discovered that the most correlated metrics between Facebook and the box office are people who have liked the page, the click-through rate of the content shared through the page, and the unlike rate of the page.

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