Charging Media For Access: Bad PR Move?

FishbowlLA links to a memo sent to news organizations informing them they would have to pay for credentials to Sen. Barack Obama’s Election Night celebration.

It’s not cheap, either. According to the memo, “credentials will cost $715 to $1,815,” and campaign officials “will be available only in the ‘press file’ tent, to which an additional admission fee of $935 per person is being imposed.”

Maybe they’re trying to keep out the Mayhill Fowler’s of the world? Although we’re guessing at this point Huffington Post can easily foot that bill. Regardless, charging the media to cover election night? It certainly doesn’t seem like a smart PR move.

The negative headlines are already starting to pile up. Writes Chicago Business, “The best-funded political campaign in American history says news organizations will have to pay – in some cases almost $2,000 each – if they want to cover Barack Obama’s election-night celebration in Chicago.”

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