#ChangeTheMascot Creates Most Persuasive Spot Yet (for the NFL to Ignore)


Earlier this summer, advocacy group ChangeTheMascot.org created a PSA to make both sympathizers and opponents pay full attention to its message.

It’s 2014 and this organization is still fighting the fight to ask — or, rather, demand — that Daniel Snyder #ChangeTheMascot. You know which one we mean.

Sure, the NFL is steeped in tradition. Yes, the NFL team in Washington has embraced its name for more than 80 years. Yet life goes on, seasons change, and traditions are reconsidered. If this new PSA doesn’t make him consider the issue more carefully, then dude has some serious issues.

ICYMI, here’s the first PSA, which is enough to make you think about another tradition instead of what’s in the NFL…

As my military hero/brazen Texan father would say, “Boy, if that don’t light your wood, your wood’s wet!”

National news picked it up. Social media went viral with it. NFL team owner Daniel Snyder didn’t want to watch it. The clamor grew louder and louder, but no state of mutual respect was achieved.

One lesson for every good PR campaign: momentum should never stop.

Thanks to KMSP-TV (FOX 9 – Minneapolis), we read about #ChangeTheMascot ensuring that the momentum continues. The organization recruited local Twin Cities agency Red Circle, which has made a big name for itself in the casino industry; it’s also owned by Chad Germann, a member of the Mille Lacs Band of Ojibwe.

The message he concocted in this video is that there’s no honor in racism. It’s poignant. It’s persuasive. It’s powerful.

What say you, Snyder? As your own representative told us this week, no means no!