CBS Buys CNET, Changes Web Strategy?
[CBS chief executive Les Moonves (image cred)]
One news item certainly lighting up blogs and Twitter streams everywhere is CBS’ purchase of CNET for $1.8 billion.
The New York Times notes that CBS chief executive Les Moonves may have opted for change in the company’s web strategy.
“We are not going to spend $1.6 billion on YouTube,” he told the paper a year and a half ago, in an effort to ensure investors that the company’s digital strategy would not include large acquisitions.
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