Canadians Lead the Way in Social Media Usage

Americans so often pride themselves in being number in the world at one thing or another, but this time it's their neighbors to the north that have topped everyone. Canadians come in at number one in terms of using social media and the internet, according to a study measurement company comScore.

Americans so often pride themselves in being number in the world at one thing or another, but this time it’s their neighbors to the north that have topped everyone. Canadians come in at number one in terms of using Social Media and the internet, according to a study measurement company comScore.

While The Great White North comes in around 36th in the world in overall population, and thus are outnumbered by many countries in terms of users, a higher percentage of Canadians are online than any other country. About 68 per cent of the population is online; France and the U.K. are next with 62 per cent, followed by 60 per cent in Germany and then the United States with 59 per cent of the population.

Canucks are crazy for YouTube, among many other social media and online sites.
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Per capita, the country consumes more YouTube videos than anyone else in the world, with an estimated 21 million visits each month. Moreover, Canadian users watch more videos on average than the U.S., 147 per viewer compared to 100. The key demographic of 18-24 year old watches about 244 videos per month.

Facebook is another application that Canadians dominate. At one point the country was near the top in total users, and though they have since fallen back, over 50 per cent of the nation is on Facebook. That penetration rate is one of the most notable in the world. As far as Twitter goes, accounts in Canada increased by 75 per cent in 2010. Canada also boosts one of the most followed and prolific Tweeters in Stratford, Ontario’s very own Justin Bieber.

It doesn’t stop there. Canadians view more Wikipedia pages per month and 8th most productive country in terms of edits on the site.

There is no one reason why Canada ranks so highly in Social Media and web usage. Part of it certainly has to do with the country maintaining a culture of interested and curious people, always willing to try new things. What’s more, so much of the population is given easy access to online services. And perhaps yet another explanation is that at many times during the year it’s simply too cold to do anything but sit inside and surf the web.