Can D2C Mattress Firm Nectar Home Pull the Carpet Out From Under Its Competitors?

The company introduced specialty online rug retailer Wovenly

The direct-to-consumer mattress sector has become a lot more crowded since the days of leaving off the last ‘S’ for savings, with surges by recent entrants Casper, Tuft & Needle, Purple and Leesa, among others.

San Francisco-based Nectar Home, parent of the Nectar and DreamCloud brands, has carved its own niche in the market, as well, topping $330 million in annual revenue in just two years since being founded in 2016 and seeing its revenue grow 600 percent in 2018 compared to 2017.

But

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