Cadillac 'Borrows' from Oprah Fave Brene Brown, Hides Behind Inspiration

It's time Cadillac "dares" to do the right thing.

dare greatlyIt’s called “Intellectual Property” — probably one of the most esoteric things on the planet to protect, define, and shelter from the ne’er-do-wells out there who choose to be lazy instead of original.

ICYMI, Cadillac took someone else’s intellectual property out for a spin as part of its new rebranding campaign. How do we know? Because the author of the book from which said IP originated has called GM out for it.

Meet Brene Brown.

Most have little clue who she is, but regular Oprah viewers know this woman’s name because she’s the acclaimed author of the book Daring Greatly and a fan fave on the OWN Network.

Brene

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in