BuzzFeed Launched Tasty as an Experiment. It's Turned Out to Be a Stand-Alone Star

A recipe for success with mobile-first videos

Tasty struck while the Facebook pan was hot.

It started as a way of testing BuzzFeed’s distributed content strategy when those Ice Bucket Challenge videos were going viral three years ago. Since then, it’s become a model for how digital publishers can create mobile-first videos, monetize that content and diversify revenue.

“They kept evolving as food became such a passion point for this younger millennial/Gen Z base,” noted John Wagner, group director and head of published media at PHD.

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This story first appeared in the August 20, 2018, issue of Adweek magazine. Click here to subscribe.