Bustle Digital Group Will Expand Into Print for the First Time With Nylon Acquisition

The culture and fashion brand had gone digital-only in 2017

Nylon joins The Zoe Report, Gawker, Flavorpill Media, Mic, The Outline, Bustle, Romper and Elite Daily. Getty Images, Bustle Digital Group, Nylon

Bustle Digital Group (BDG) has added another media brand to its portfolio. The group announced today that it is acquiring Nylon, a website devoted to covering culture, fashion and beauty, and would bring on board its editorial and design staffers.

“Nylon’s bold and colorful legacy has developed a cult-like status over the years,” said Bryan Goldberg, CEO and founder, BDG, in a statement. “We will invest heavily in expanding Nylon’s editorial team and advancing its strength in live experiences.”

Goldberg said he thought the brand, founded in 1999, “should exist in a print format.” In 2017, Nylon said it was shuttering its print edition as it focused more narrowly on reaching young women.

A revised Nylon would be the first print product from BDG, which now includes The Zoe Report, Gawker, Flavorpill Media, Mic, The Outline, Bustle, Romper and Elite Daily.

Nylon joins BDG with a newly redesigned website and with a reach that extends into nine international markets, including Spain, China, Japan, South Korea, Singapore, Indonesia, Thailand, Germany and Mexico. Evan Luzzatto, president at Nylon, will remain as a partner to BDG.

“Nylon is a transcendent brand and voice. Helping to grow Nylon’s business and audience has been one of the most fulfilling experiences of my career,” former Nylon president Evan Luzzatto said in a statement. “I can’t wait to watch Nylon reach even greater heights under the stewardship of BDG.”

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.