Burson-Marsteller Study: 79% Of Fortune 100 Present On At Least One Social Platform

A Burson-Marsteller study released today found that 79 percent of the largest 100 companies in the Fortune Global 500 index are using at least one of the most popular social media platforms: Twitter, Facebook, YouTube or corporate blogs.

Interestingly, Twitter is most popular, as 65% of the Fortune 100 have an account with the service. 54% have a Facebook fan page, 50% are on YouTube and only 33% have a corporate blog.

In regards to Twitter, on average, the Fortune Global 100 companies have 4.2 Twitter accounts, 2.1 Facebook fan pages, 1.6 YouTube channels and 4.2 corporate blogs.

Companies with active accounts average 27 tweets per week, 3.6 Facebook posts per week, 10 new YouTube videos per month and 7 blog posts per month.

Only 20% of the companies studied are using all four platforms to engage stakeholders.

“…very rarely will only one platform meet all the needs of a multi-national corporation. The key to social media success is using the various platforms to their best advantage and creating relationships across social media that build credibility for companies and brands,” wrote Erin Byrne, Chief Digital Strategist at Burson-Marsteller.