Burson-Marsteller Launches Cuba Specialty Group
Which firm do you think will be next to head to Cuba?
Sensing an opportunity on the horizon, Burson-Marsteller has launched the Burson-Marsteller Cuba Specialty Team. Based here in the U.S., the group will, according to the press release announcing the group, “[provide] clients with strategic counsel on the political and economic environments in both the U.S. and Cuba, as well as advice and guidance in planning for and communicating effectively about eventual Cuba market entry.”
The group will be led by Ramiro Prudencio, president and CEO of Burson-Marsteller Latin America.
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