Burger King to Pay for Burger-King Wedding of Namesake Couple

Burger? King? Alison Brod PR? Do the math.

Burger-King-WeddingMeet Joel Burger and Ashley King. 

Yes, you already know where this is going and it’s a ‘whopper’ of a tale.

The State Journal-Record introduced us to the Springfield, Illinois couple that have been known as ‘Burger King’ since they were in the fifth grade.

To announce their pending nuptial bliss, the affianced couple took their engagement pictures outside of the fast food joint in their hometown because why not?

Of course, the announcement was flipped to place his name first, and it’s not a chivalry thing. (We’ll get to that in a minute.)

Friday’s column was pretty well-read locally. And then it went viral. The New York Daily News posted it. The Huffington Post reposted it. Soon I was hearing from BuzzFeed, the Daily Mail in the U.K. and a producer from Australia’s #1 Radio Show…

Evidently, Ashley tried to reach out to Burger King and let them know about the wedding because of the novelty. That, and she was probably hoping for a discount on catering…but she didn’t get a response. However, once this story went viral, Dave Bakke, staff writer of the SJ-R went the PR route.

I soon heard from Alison Brod Public Relations in New York City, the company that has the Burger King account. I sent them an email about the wedding, they contacted the company, and Burger King took it from there.

And then, this happened:

A nice Skype call with the King!

“When we heard about the happy, Burger-King couple, we felt an overwhelming urge to celebrate their upcoming marriage,” said Eric Hirschhorn, Burger King Brand spokesman. “On so many levels it felt like fate; they found each other and their story found us.”

They are paying for everything — the ceremony, arrangements, reception, and yes…the catering.

“We knew deep in our hearts that we wanted to honor the union of Mr. Burger and Ms. King,” says Hirschhorn. “In an unforgettable way. Everyone at Burger King Brand agreed and, as Dave Bakke said, we knew we wanted to create a ‘whopper of a wedding’ that’s uniquely their own.

“And now we hope we’ve swept them off their feet. All we ask in return is that they live happily ever after.”

It took a while, but major #PRWin for Burger King for letting the couple “have it their way.”(Sorry about that one.)