Buddy Media’s ReachBuddy Lets Brands Embed Facebook Page Tab Apps on Websites

Buddy Media has announced several new features to its social marketing suite, including ReachBuddy that lets brands embed on third-party websites the widgets they use as Facebook Page tab apps. ReachBuddy will help brands gain more exposure for the contests, discounts, sweepstakes and content apps the build for Facebook. This will in turn make BuddyMedia more of a cross-web publishing platform than a dedicated social media tool.

The Page management giant also launched C-Rank, a system for scoring and benchmarking Facebook and Twitter that will help brands track their performance. Additionally, clients can now create custom dashboards tailored for different team members such as marketers or community managers to improve the efficiency, compose content for other team members to publish in a way that facilitates corporate/local franchise hierarchies similar to Hearsay Social, and license custom packages of Buddy Media products to keep costs down for brands in specific verticals.

A core part of Buddy Media’s Facebook Page management business is the licensing of its suite of custom tab applications that brands can embed on their Pages. Brands can choose from templates to skin in order to easily offer promotions such as sweepstakes, discounts and user-generated content contests. They can also add content apps to let them distribute their Twitter, YouTube, or Flickr updates.

Most brands are working to build their Facebook fan bases, in some cases Like-gating their Page tab apps so users must become fans to use them. However, some still get much more traffic on their websites, or often create micro-sites for special initiatives. Now, rather than rebuilding widgets that duplicate the functionality of their tab apps, Buddy Media clients can use ReachBuddy to embed these apps on sites outside of Facebook.

ReachBuddy launch partner Pepsi used ReachBuddy to add video to a microsite promoting a partnership with television show The X-Factor. Rather than embedding a YouTube video, Pepsi was able to easily configure  a white-labeled video player for the site through the simple ReachBuddy interface.

Brands have an ever increasing number of ways to distribute their content, between websites, microsites, Tumblr, and now Google+ planning to launch brand pages that can host applications. Redundantly building rich functionality into each of these distribution channels is a waste of resources. By allowing brands to build first for Facebook, the biggest platform, and then replicate their apps across the web, ReachBuddy will make Buddy Media more valuable to clients trying to take advantage of the whole evolving social landscape.