Budweiser launched the Bud Light Birthday promotion Tuesday, allowing Facebook users to send their friends online vouchers for Bud or Bud Light on their birthdays, via gift-delivery and fulfillment company Gratafy, Mashable reported.
Anheuser-Busch vice president of consumer connections Lucas Herscovici said in a release announcing the Bud Light Birthday campaign:
Beer is the original social network. This new campaign focuses not on a gift certificate or credit, but on bringing people together to celebrate life’s most anticipated moments. Whether you’re toasting your birthday, a job promotion, an engagement or simply the end of a long work week, we want to encourage everyone to bridge the physical and digital worlds by allowing you to send your friend a beer over Facebook.
Readers: Will you take advantage of Bid Light Birthday when the initiative expands to your region?