Brushfire Brings Brand-Sponsored Charity Ads to the News Feed
Brushfire Media Group is preparing to release an application that allows users to publish ads to the news feed — that earn money for charity when clicked. Charities distribute the ad publishing app through their email lists. Brands pay for clicks and charities gets 75% of the revenues without anyone making a donation.
It’s an interesting idea, albeit one that might not fit within Facebook’s developers policies — you’re not supposed to incentivize users to perform certain communications, as mentioned in a rule revision last week — and there’s also the question of whether users Facebook users are willing to share marketing messages with friends, even for a good cause.
When
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