Brotherly Love Between Bleacher Report,

Philadelphia sports fans will be able to root on their own regional version of Bleacher Report following an agreement between the sports-content publisher and
The co-branded regional edition will offer featured columnists’ takes on the National Football League’s Philadelphia Eagles, Major League Baseball’s Philadelphia Phillies, the National Hockey League’s Philadelphia Flyers, the National Basketball Association’s Philadelphia 76ers, and other area professional and college teams. joins Bleacher Report local media partners including the Los Angeles Times, the San Francisco Chronicle, the Houston Chronicle, the San Antonio Express-News,,,,, and

Bleacher Report vice president of business development Dave Nemetz said:

Philadelphia is a rabid sports market that will be a perfect fit for our local media network. We’re looking forward to strengthening the overall content offering for, while at the same time improving their engagement and time on site and, ultimately, increasing revenue.

And VP of product development Yoni Greenbaum added: was looking for a way to provide our audience with more content about teams they love and to differentiate our product in the local marketplace. The Bleacher Report co-branded product helps us achieve both goals, and their data-driven approach to content programming is a great match for our editorial strategy. David Cohen is editor of Adweek's Social Pro Daily.