Brooke Hammerling on iPad: 'Are there any women in Apple marketing?'
As PRNewser noted yesterday, Apple’s latest product release, the iPad tablet computer had already been widely mocked for its name.
Some women marketers seem to agree.
“Are there any women in Apple marketing?” asked Brooke Hammerling, founder of Brew Media Relations, in The New York Times. “The first impression of every single woman I’ve spoken to is that it’s cringe-inducing. It indicates to me that there wasn’t a lot of testing or feedback.”
And some don’t.
“In three months’ time, if it delivers on its promise, no one’s going to remember that they chuckled about it,” Hayes Roth, chief marketing officer at Landor Associates told
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in