Boomers Are On the Social Web

Yesterday I spent a large portion of the day at the Boomer Business Summit. While on a panel, I asked the crowd how many people were on Facebook and how many people were on a social network in general. Over half the crowd was on a social network and close to 50 percent were on Facebook. It was pretty surprising. This was also a biased sample because they had come to the panel on social networking for Boomers.

The main lesson that I learned was that this crowd was a highly active group of people that may be wiser but don’t feel older.

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