Blood Groups: Using Facebook Groups To Save Lives

Israel’s NATAL Trauma Center, along with creative ad agency Twenty Three, sought to find a solution for the difficulties of finding blood donors in times of need. The answer? Facebook, of course.

In the case of natural disasters and other emergencies, one of the most urgent needs is finding blood donors, but finding donors of a certain blood type can often be difficult.  Israel’s NATAL Trauma Center, along with creative ad agency Twenty Three, sought to find a solution for the difficulties of finding blood donors in times of need.  The answer?  Facebook, of course.

With Twenty Three’s help, NATAL launched BloodGroups.co.il, a social platform designed to serve as a pool of emergency donors.  How does it work?  Through the Blood Groups website, Israelis are asked to join a selection of eight different Facebook Blood Groups—A+, A-, B+, B-, AB+, AB-, O+ and O-.  If there is a need for a specific blood type, a message will go out to all the members of that particular blood type group.  The blood groups are not only being utilized by the NATAL Trauma Center.  The Israeli Red Cross has also gotten involved, sending them text messages whenever a specific blood type is urgently needed.

You may be asking yourself, “Why Facebook groups?  Nobody is using groups anymore…”  In the case study video (embedded below), they say, “We used groups and not fan-pages because the Message-All-Members function is only available in groups.”

So how has the ongoing campaign done so far?  They’ve not only been covered by the leading newspapers, radio stations, TV channels and blogs of Israel, but they are also helping to save lives.  According to the video, they helped a 15-year old girl in critical condition find a donor within 5 hours, and that is just one of the success stories.

Unfortunately the website is only in Hebrew, but you can check out a screenshot of the homepage translated into English in the screenshot below.

I absolutely love this campaign.  I think that it is a great example of how social platforms can be used in a positive way to help the world around us.  I hope that we will see similar campaigns springing up in all different parts in the world, in all different languages.  Now, if you’ll excuse me, I need to call my mom to ask her what my blood type is so that I can sign up for my Facebook Blood Group!

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.