Best Buy's Holiday Campaign a Real Tweet
The holiday-shopping season is a huge time of year for retailers and, especially, consumer-electronics retailers. And Best Buy will base its entire campaign for the upcoming holiday season around its Twelpforce Twitter account, which is handled by more than 2,500 Best Buy blue-shirt salespeople and members of its Geek Squad tech-support service, The New York Times‘ Bits reported.
According to Bits, Best Buy’s ad agency, Crispin Porter + Bogusky, is using the Twitter help desk, which has answered some 20,000 questions since July, to prove that Best Buy’s staff is more knowledgeable than those of other consumer-electronics chains.
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