Boosting The Image Of Beef Through Facebook
A ranching executive recently presented an innovative plan to promote the benefits of beef: social media.
A ranching executive recently presented an innovative plan to promote the benefits of beef: social media.
As reported in the Twin Falls, Idaho-based Times-News, at the Idaho Cattle Association Summer Round-Up, Rick Stott — Agri Beef‘s executive vice president of business development — encouraged ranchers to talk up beef on Facebook and other forms of social media. Stott noted that dinners in America have moved far beyond meat and potatoes, so the beef industry should be able to adapt to a new market.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in