Bday Enters Facebook Gift Card-Giving Fray
The latest addition to the list of applications that enable the purchasing of gift cards via Facebook announced a gift of its own: $2 million in venture funding.
The latest addition to the list of applications that enable the purchasing of gift cards via Facebook announced a gift of its own: $2 million in series-A funding.
Tel Aviv-based Bday will receive the funding from fellow Israeli company Tel-Ad Electronics, and plans to use the money to expand technology and the product portfolio.
Speaking of expanded products, the company also announced the launch of Bday Gift Finder, a Facebook application that allows users to purchase gift cards for their friends.
Bday said the app analyzes the Facebook likes of friends selected by users, and then recommends gift cards for related products based on those likes.
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