BBC Podcasts Will Start Serving Up Ads for International Listeners

To make it crystal clear to listeners, a warning bell will let you know when it’s coming, and it won’t be read by the host, said Mary Hockaday, controller of BBC World Service English.

Some BBC brands and platforms, such as BBC.com and BBC World News, already offer ads, but the podcasts were a new market and format to expand and offer ads on, Hockaday said.

This is the first time ever for international ads, but you won’t hear them in the U.K.,