Is your B2B company blocking Facebook? Do this

One in five American employees are unable to access Facebook at work due to technical restrictions put in place by their employer, according to a recent Statista Workplace Survey. Many company leaders view Facebook as a potential distraction at the workplace and is therefore blocked in many networks, the survey found.

Wow! This one stat is saying:

1. B2Bs aren’t seeing Facebook as a viable business communication tool
2. B2Bs aren’t recognizing that their target audience is on Facebook
3. B2Bs need to be educated as to the benefits of Facebook in the business world

If you are a PR/marketing person in one of these B2B companies, then you have a significant challenge.