It’s Avocado Season for Facebook SPMD SocialCode; Jenna Bilotta Takes Over Product Design

A Facebook Strategic Preferred Marketing Developer had designs on improving its product design and development team, as SocialCode announced Thursday that it reached a licensing deal with mobile application developer Avocado Software, and that Avocado co-founder Jenna Bilotta was named SocialCode’s head of product design.

AvocadoLogo650A Facebook Strategic Preferred Marketing Developer had designs on improving its product design and development team, as SocialCode announced Thursday that it reached a licensing deal with mobile application developer Avocado Software, and that Avocado co-founder Jenna Bilotta was named SocialCode’s head of product design.

Bilotta has more than 15 years of experience, including product design and leadership roles at YouTube, Google Reader and Gmail.

And SocialCode said the arrangement with Avocado will enable the developer to improve its mobile advertising and analytics solutions, as well as usability and experience across its portfolio.

SocialCode co-founder and CEO Laura O’Shaughnessy said in a release announcing the news:

We’re delighted to welcome Jenna and our new hires from Avocado’s engineering team to establish SocialCode’s first mobile development group. This expansion gives SocialCode an advantage in developing better mobile advertising experiences for consumers, along with more beautiful and useful ads tools for our Fortune 500 brand partners.

Bilotta added:

We’re excited to be part of SocialCode. This is an incredible opportunity to bring simple, elegant design to advertising tools that often don’t get that kind of attention. We’re going to deliver more world-class insight by making a better experience for advertisers everywhere.