Average revenue per download dips to $0.20 in iTunes App Store -- Asymco
The average revenue generated per iOS app has decreased, according to Apple analyst Horace Dediu of Asymco, who estimates iOS developers are currently earnings $0.20 in revenue for every app downloaded, down from the lifetime average of $0.24.
By plotting Apple’s developer payment updates and cumulative download totals, Dediu has been able to calculate the average revenue generated by each app downloaded over the lifetime of the App Store. He estimates the payout rate has decreased over the last six months, dropping the average amount of revenue generated by an app download to $0.20.
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