@AustralianOpen Twitter Account Tallies 9.5 Million Video Views During Tournament

Tweets from the official Australian Open account were seen 190 million times

This year’s Australian Open is in the books, with victories for Roger Federer, Serena Williams and the @AustralianOpen Twitter account.

Head of sport, Twitter Australia Jonno Simpson said in a blog post that tweets from the official Australian Open account were seen 190 million times during the Grand Slam tennis tournament, and videos tweeted by the account tallied 9.5 million views.

Other highlights pointed out by Simpson:

This tweet drew the most impressions, at 14.1 million:

This video was viewed 1.2 million times in the first 10 hours after it was posted:

The most-mentioned female players during the tournament were:

  1. Serena Williams
  2. Venus Williams
  3. CoCo Vandeweghe

And the most-mentioned men were:

  1. Federer
  2. Rafael Nadal
  3. Novak Djokovic

Tennis fans: Did you interact on Twitter during the 2017 Australian Open?