Aurora Feint Launches Android Platform, Gets Chinese Investment
Mobile social gaming network Aurora Feint has two significant pieces of news this morning. The first is that it’s planning a game store that it hopes will become Android’s answer to Apple’s App Store. Second, it has received a strategic investment from The9, a large Chinese game developer.
The move onto Android reflects that platform’s failure to match the App Store’s efficiency in distributing apps.
Where the App Store manages to pack a lot of categories into an interface that’s still easily navigable by users, Android’s discovery mechanisms are unpolished, and the platform has far fewer categories to search through.
Aurora Feint can draw on past experience for the project.
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