AT&T Fields Player of the Week Campaign


AT&T launched its 2008 All-America Player of the Week college football marketing campaign, asking fans to text-message their choices for the best player of the week, MediaPost reports.

Here’s how it works: Interested fans can register to vote by text-messaging VOTE to 51234. The voting ends each week on Wednesday at 11:59 p.m. EST, and winners will be announced the following day at halftime during the “ESPN College Football Primetime Presented by Applebee’s,” according to the article.

Then, at the end of the season, an ESPN-backed panel of experts will pick four finalists, which AT&T will reveal at 9 a.m. EST each Sunday on ESPN’s SportsCenter via text-message alerts and at