Are Zynga Partnerships the New Hot Thing?

Lady Gaga is creating her own town — “Gagaville” — through a partnership with Zynga, the makers of Farmville, and Clear Channel, which will promote her new album “Born This Way,” released May 23. Between May 17 and 29, fans and digital farmers can visit Gagaville to get new songs and exclusive content from the album, purchase a $25 card to buy in-game items, and check out the unicorns and motorcycle-riding sheep.

“‘GagaVille’ is a sign that artists are going where the fans are, and that is on Facebook, Twitter and playing online games,” Yahoo