Are Social Apps Over-Hyped?

We will soon approach the six-month anniversary of the Facebook platform. By that time, close to 10,000 applications will have been launched a few of which will have experienced phenomenal growth, the majority of which will have failed to turn their developers into overnight rockstars. By the time the six-month anniversary rolls around, hopefully a few of the OpenSocial platforms will have launched. Chances are, most will not.

Just a few months back, many of us that became part of this Facebook ecosystem were preaching that soon enough the golden apps of Facebook would arrive.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in