Are Facebook Fans Useful? Study Says Yes

The companies analyzed the Facebook habits of 1,491 consumers 18 and older from across the United States, and it found that respondents were more likely to recommend brands to their friends after becoming fans themselves, and that they were more likely to purchase products or services from brands after becoming fans.

The study also found that Facebook is the preferred social platform for interacting with brands, topping Twitter and LinkedIn.

The 10 takeaways from the report, provided by Constant Contact and Chadwick Martin Bailey:

• Consumers interact with their favorite brand on Facebook far more than other social networks;
• 56 percent of consumers said they are more likely to recommend a brand to a friend after becoming a fan on Facebook;
• 51 percent of consumers said they are more likely...