Are Clickthroughs Not Suited To Facebook Pages?
If clickthroughs are a marketer's end goal, then Facebook postings need more Twitterification, according to a study by Social Twist. Either make links a greater proportion of page content or revamp your whole online game plan.
You may need to rethink your entire online strategy: While more than three out of every four social media uses involves Facebook, shared links on the site don’t generate as many clickthroughs as Twitter, according to a new study.
Shared links on Facebook average about three clickthroughs, while ones on Twitter get 19 apiece, according to Social Twist study cited by BusinessInsider.
But this data needs clarification: within a 140-character post, any link will have more eyeshare than it would in a space that doesn’t limit the length of posts.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in