Apps Poised to Overtake Search for Mobile Ads
As more specialized apps present themselves to mobile users, search behavior continues to fragment and is less like that of desktop behavior.
eMarketer is predicting that Google’s mobile search advertising shares will drop from 68.5 percent in 2013 to 65.7 percent (following a drop from 82.8 percent in 2012).
As more specialized and alternative sources of information present themselves to mobile users, search behavior continues to fragment and is less like that of desktop behavior.
Despite Google’s increasing mobile search revenues and its dominating browser-based search queries, app-based search engines are poised to compete for users’ attention and for mobile ad revenue.
Niche
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