Appnext Launches Self-Serve Ad Platform with CPI Bidding for App Advertisers
Mobile monetization and distribution platform Appnext has announced the launch of the Appnext Self-Serve Advertising Platform, which allows developers and advertisers to know exactly where their apps are being promoted, as well as which publishers and app categories perform best, among other details. The Self-Serve Advertising Platform allows app advertisers to place direct CPI bids on specific publisher sources.
In addition to choosing the specific publisher, developers can select the country, ad size, unit, etc. and then make as many changes as they need to optimize their results without working with an account manager.
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