Application Backlash, InfoWorld Offers 6 Solutions

Lena West over at InfoWorld is preaching to the choir when it comes to widget applications in the world of social media. For as long as I have been looking into the world of social media I have tried to find the utility in programs instead of just adding application to add them.

Knowing a thing or two about social media application development, Lena’s words struck a chord with me that not only helped me smile, but proved that I wasn’t the only one out there who had these thoughts on social media applications:

1. Refine your social media strategy.
2. Visit and post comments to other, complimentary blogs.
3. Examine your social media metrics.
4. Develop an editorial calendar for your social media efforts.
5. Work with a social media expert to make sure you’re getting it right.
6. Just take a deep breath and chill.

Point 5 is by far the most important point; speak with an expert on how best to use a social media tool. I have worked in PR/Marketing for years and I can’t think of a company that would enter any kind of media/marketing campaign without consulting an expert, social media is no different.

Don’t think for one second that just because and application you create is going on Facebook that the item you create isn’t a direct extension of your brand and your public voice.

I also agree with point 6, chill. Social media is here to stay, it is not some flash in the pants fad that you are going to miss the boat on. Relax, take a deep breath, drink some coffee (if you’re the coder) and develop a widget that people will like to use.

Many of you out there have your own opinions on social media widgets and I would love to hear them. Let me know what you think.