AppDisco’s LatteScreen brings paid advertisements to Android lock screens

AppDisco has come out swinging against the likes of Android advertisement platform Locket, declaring its dominance in the “lock screen advertisements” space. While it’s true AppDisco’s LatteScreen platform has been available in more than a dozen regions worldwide since April 2013, the company is just now making a major push into the North American market via this week’s launch on the Google Play store.

Like Locket, AppDisco presents Android device users with an advertisement, tailored to their preference, each time they turn on their device screen. Users can swipe either left or right to interact with the ad or simply unlock their device, and each impression is worth money in their account.

“While imitation is the sincerest form of flattery, LatteScreen pays out more than any other service, giving users greater rewards for a simple action they already do dozens of times in a day,” AppDisco CEO Scott Park said in a company statement. As soon as users reach $10, they can cash out their earnings to PayPal, with gift card rewards and other reward options coming to the platform in the near future.

“We have amazing proof of concept from the success we’ve seen in Asia and Europe, and are eager for the North American market to experience the benefits of using LatteScreen,” added Park. The company has distributed more than $15 million to its 10 million worldwide since the platform’s April launch.

LatteScreen has been integrated with several advertisers for North America, including Game Insight, Gamevil and Nexon. Additional partnership, including those with global corporations, will be announced at a later time.

LatteScreen is now available as a free download on Google Play for Android devices.

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