Aol to Add a Half-Dozen Scripted Web Series from Michael Eisner's Vuguru
Aol will look to boost its original video offerings by adding at least six scripted Web series from Vuguru, the digital studio started by former Disney CEO Michael Eisner.
Each project will be produced as a continuous story of approximately 90 minutes in length, and the comedy and drama series will be made available in segments of 5-20 minutes, according to The New York Times. Financial terms of the transaction were not revealed, but Aol and Vuguru will work together to package and sell the productions in order to maximize audience engagement and advertiser interest.
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